For an industry that isn't typically visually appealing - professional copywriting and copyediting - the challenge was to not only beautify Alana's proposals, but to simplify a necessarily text-heavy form without being overwhelming. An order-form type proposal was designed to allow clients to pick and choose services 'a-la-carté' style or as packages/bundles. And an on-boarding questionnaire that was sectioned off with custom illustrations and animations to guide clients through the full experience of working with her and her team.